Craft's humble beginnings stemmed from the creation of specially woven underwear originally developed for Swedish Air Force pilots to wear under their flying suits. In 1977 the Swedish Nordic team began using Craft's thermal undergarments in competitions, thus bringing the company officially into the sports world.
Innovations in skinsuit technology and body temperature-regulating thermal fabrics translated perfectly from Nordic skiing to other sports, where shaving seconds off time could mean the difference between first and second place, and soon the small company grew into the active-clothing powerhouse it is today.
Craft's wide range of climate-specific fabric blends and fabric technologies are designed for athletes and teams all over the globe, and with over 30 years of research and development behind their products, it's no wonder why so many pros trust this stellar brand. Athletes and teams including Team Sweden Cross Country, two-time Ironman Hawaii champion Tim DeBoom (left), and cycling Team CSC Saxo-Bank (right), have all experienced podium glory wrapped in Craft clothing.
From sub-zero temps in Nordic skiing, to the tropical humidity of a Hawaii Ironman, to stage races in desert climates, Craft makes something for every level of athlete in every kind of climate. We'll help you find your favorite pieces today, and feel the amazing difference quality Craft cycling clothing can make on your next ride!